Use the boilerplate on the right for press releases, articles, and any external publication that references APLBC Events.
APLBC Events (APLBC Events Ltd) is a London-based hospitality sales and representation company connecting the world's most distinctive hotel properties with the buyers, travel advisors, and partners that drive their growth. Founded in 2015, APLBC operates five programmes spanning luxury tradeshow representation, hosted buyer events, global hotel representation, full-service event production, and Stay Collection — an exclusive hotel incentive programme for travel agents.
Active across 48 countries, APLBC works with over 340 hotel clients and participates in more than 40 international tradeshows each year. The company's mission is to reduce the friction between great hospitality and the people who sell it.
APLBC places hotel properties at the world's most important luxury travel tradeshows — with pre-booked buyer meetings, on-site representation, and full logistics managed end to end.
Intimate hosted-buyer events connecting select hotel properties with hand-curated luxury travel advisors in unique settings — building relationships that tradeshows can't.
Dedicated regional sales representation for international hotel brands entering the UK and European market — local presence, global network.
Full-service event production for hotel brands running their own buyer events — venue sourcing, invitations, on-site management, and post-event reporting.
An exclusive hotel incentive program giving travel agents monthly BACS rewards on qualifying luxury bookings — free to join, no subscription, transparent payouts.
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