Commercial Review is built around six discrete analytical workstreams. Each produces a section of the final document. Together they form a quantified view of where your commercial position is, what needs to change, and the twelve-month sequence to get there.
Corporate, MICE, Leisure, and Transient revenue against your peer set. Where you are over-indexed, where you are exposed, and what the network shows is achievable.
Direct, OTA, GDS, wholesale, group, and consortia by yield and volume. Channel mix benchmarked against the network band and recommended re-weighting.
Geographic feeder analysis against the addressable buyer demand we see across our operating network. Markets you are missing and why.
Comp set positioning, leakage, parity issues, and rate strategy against demand patterns from buyers we work with directly.
Team, accountability, reporting cadence, and capability gaps. Whether the structure can deliver the plan or whether structure itself is the constraint.
Named accounts, volume, retention, and recovery opportunities. Which buyer organisations should be in your book that are not, and why.
Owner brief, data access, and stakeholder interviews with ownership, the GM, and the commercial lead. Scope locked before work begins.
Each workstream run against benchmarks drawn from our live operating network. Findings tested with the commercial team before synthesis.
Findings consolidated into a quantified view of opportunity by segment and market, with recommended trade-offs surfaced.
A board-grade twelve-month plan with quarterly milestones, named accountabilities, and the action sequence to execute.
Written for board, ownership group, or asset manager. Standalone readable in fifteen minutes.
Findings against each of the six workstreams, with peer-set comparison drawn from the operating network.
Quarterly milestones, named accountabilities, and a recommended action sequence.
Including whether to engage About Partners further. The Review may conclude that you should not.
Refinancing or recapitalisation where lenders or investors require a defensible commercial view.
Pre-sale preparation where commercial position needs to be presented to a potential buyer.
Sustained underperformance against the peer set, where ownership wants an independent view before changing direction.
New asset entering the portfolio, where ownership wants a baseline before the first full year of trade.
GM or commercial leadership transition, where ownership wants a written commercial position for the incoming team to inherit.
It is not the right fit for generic strategy work, brand or marketing reviews, capex feasibility, or properties without enough commercial history to diagnose. If that is what you need, we will tell you directly in the scope discussion.
A thirty-minute conversation to determine engagement fit, indicative scope, and timeline. No deck, no pitch. If we are not the right team for the decision in front of you, we will say so.